Could a portal merger change the face of real estate? A lesson from PayPal

Why the Trulia-Zillow merger could be a turning point for the industry

In October 2002, eBay, the giant online auction site, purchased the fast-growing payments company, PayPal, for $1.5 billion. It wasn’t obvious at the time, but eBay’s acquisition of PayPal would be an important turning point for the Internet itself as key founders and team members of the payments platform left shortly after the purchase to start a new wave of online startups that marked the rise of Web 2.0.