Technology

Zillow secures direct feed from big Georgia MLS

Many of portal's agreements also allow listings to be displayed on Trulia

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Georgia Multiple Listing Service, serving nearly 27,000 members with a total of over 54,000 listings, is the latest large MLS to sign up to send Zillow its listings in a direct feed. "The direct agreement with Zillow gives our members the opportunity to decide on how to best market their listings," said Richard Boone, CEO of Georgia MLS, in a statement. "This agreement ensures the listing data will be timely and accurate, which will represent both our members and their listings in the best possible manner." Now that Zillow's acquisition of its biggest rival, Trulia, has closed, many of the dozens of direct feeds Zillow has with MLSs also revert to Trulia. When asked whether the listing agreements Zillow has with MLSs will allow it to display those listings on Trulia, Zillow Group CEO Spencer Rascoff said, in most cases, yes. "Most of our listing agreements cover websites that are owned by Zillow," he told Inman. As for the 125 MLS agreements Trulia currently has, Zillow G...