Marketing

Real estate website provider signs New England brokerage

Placester's broker offering gives Bean Group lead-tracking dashboard

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Real estate website developer Placester will provide its broker offering to New England brokerage Bean Group, giving 255 agents at 14 offices in Maine, Massachusetts, New Hampshire and Vermont access to mobile-ready websites with IDX search, MLS integration, blogging features and lead capture. As part of the broker offering, Bean Group gets a white-label version of Placester's dashboard, allowing the company to track and monitor leads from any office and add custom attributes for better lead profiles, and develop hyperlocal and real-time marketing strategies to re-establish connections with homebuyers and sellers. Approximately half of Bean Group's agents have opted to set up a Placester website, which Bean Group pays for, said Seth Price, Placester's vice president of marketing and sales. Taking advantage of a National Association of Realtors partnership, the brokerage pays a discounted rate of $3.75 per site per month. Screenshot of a broker's Placester dashboard. Laun...