Real estate website provider Placester has partnered with Cox Media Group to power the digital real estate sections for eight of its properties, including the Atlanta Journal-Constitution, the Austin American-Statesman and the Palm Beach Post.

Placester says its listing search platform adds new features to the publications’ online real estate sections while increasing local advertising revenue opportunities.

It’s a “single solution to manage consumer search, real estate listing inventory and associated ad products,” the company said.

“With Placester, Cox Media Group now has the tools to provide real estate professionals what they’re looking for when they go to spend their $12 billion annually on online marketing,” said Placester CEO Matt Barba in a statement.

Placester says its listing search platform allows sites with local audiences to monetize the product with listing display and ad technology similar to large real estate portals like Zillow, Trulia and realtor.com.

Placester already powers the real estate websites for the media giant Hearst Corp., which operates 15 daily newspapers including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union.

In addition to its product for publishers, Placester offers one of the cheapest agent website solutions available.

Realtors can get a personal website equipped with a listing search tool for just $5 a month, thanks to a deal the National Association of Realtors inked with Placester in November.

In December, Placester broadened its offering by launching a broker platform that lets companies monitor incoming leads and manage all of their team’s websites from a branded master dashboard.

Email Teke Wiggin.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
EXTENDED: Last call for the best price of the year on the best events in real estate.Register now×
Cyber Monday Sale - EXTENDED! Get 1 year of Inman Select for $75. Offer expires at midnight.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription