Technology

NAR-backed moving app, Updater, now talks to zipForm

ZipForm users now have access to 24/7 customer service

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Integration of electronic form-filling technology zipForm Plus and the change-of-address app Updater is now live, making it easier for agents who use zipForm to invite clients to use Updater to simplify chores associated with moving like transferring utilities, forwarding mail, and updating their accounts and records.

Implementation of a partnership between zipForm Plus provider ZipLogix and Updater, announced in July, lets agents who have accounts on both platforms allow them to share information. When a transaction handled by zipForm Plus closes, agents can invite their clients to use Updater without having to log in to both systems.

Updater says agents who use Updater stand to win more repeat business and referrals by increasing their value to clients and promoting their brand.

“Our integration with zipLogix supports the fact that consumers are hungry for moving assistance, and real estate professionals can now, finally, provide it in an efficient manner,” said David Greenberg, founder and CEO of Updater, in a statement.

ZipLogix also announced today that it’s now offering clients around-the-clock customer service on weekdays and all-day support (10 a.m. to 10 p.m.) on weekends.

ZipLogix has rolled out a number of integrations recently. In November, it deepened an integration with DocuSign’s transaction management platform that allows zipForm users to fill out forms within DocuSign.

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In August, the digital offer platform, Offer Runway, from Realty Pilot became the sixth tech vendor zipLogix had established partnerships with in 2014. The other partnerships it announced last year include:

ZipLogix is a joint venture between the National Association of Realtors and California Association of Realtors subsidiary Real Estate Business Services Inc. (REBS). As of the end of 2013, NAR owned an approximate 30 percent interest in zipLogix, carrying a value of $4 million. In 2009, NAR took a 5.43 percent stake in DocuSign with a $2 million investment via Second Century Ventures, NAR’s venture capital fund.

Updater closed an $8 million funding round last year that included a commitment from Second Century Ventures. NAR did not disclose the investment amount at the time, but a financial report from the trade group shows that the amount was $1.97 million, representing an 8.7 percent stake in the startup. Updater was one of seven companies in the inaugural 2013 class of REach, NAR’s tech incubator.

Email Paul Hagey.