Today, March 25, from 10 a.m. to noon PDT, Inman will host a live-streamed conference with some of the best and brightest in the industry sharing their insights on market conditions, authentic marketing, behaving like a leader, growing like a startup, getting as tech-savvy as your clients and learning how to digitally target your customers. If you are a Select Member, click here at 10 a.m. PDT, 11 a.m. MDT, noon CDT and 1 p.m. EDT.
“Inman will leverage its technology prowess and access to the best real estate stage talent to bring the show to your office, your team, your mobile device or wherever you want to access it from around the world,” said Publisher Brad Inman. “This is going to be both interesting and fun, I promise.”
Questions will come from the studio audience and from Skype video calls.
Here’s the agenda:
10:00 a.m. Welcome and Warmup
Moderator Vanessa Bergmark, general manager and partner, Red Oak Realty
In 2007, when one of Berkeley, California-based Red Oak’s owners called Bergmark with an offer to run their intensely local company, she jumped at the chance. Later, she took an ownership position in the company. Broker-owner Bergmark has built a national reputation as an innovator who is building the next-generation broker business. She holds a California real estate license and a bachelor’s degree from Penn State.
10:05 – 10:20 a.m. Get Smart About the Market
Nela Richardson, chief economist, Redfin
As chief economist of Redfin, the customer-first real estate brokerage where she leads housing research, Richardson is also a frequent guest expert on housing and economic issues for local and national media including CNN, Bloomberg, BBC, CNBC, C-SPAN, APM’s “Marketplace” and NPR. She is a spectacular speaker who makes interest rates, home price trends and economic issues fun and engaging.
10:20 – 10:35 Market with Authenticity
Imran Poladi, vice president, NextHome Real Estate
An accomplished Realtor, Poladi will share how he connects with agents, brokers and clients through being authentic. In his current role with NextHome, authenticity is key in connecting with those who are affiliated with his company. This unwavering value has been a key reason why Poladi was able to sell over 900 homes in his 13-year career.
10:35 – 10:50 Becoming a Passionate Leader
Sherry Chris, CEO, Better Homes and Gardens Real Estate LLC
Chris is one of the top real estate executives in the world, pioneering new ways of growing your business. She started as an agent in Canada and quickly moved up the ladder at Royal Le Page and later with several top U.S. real estate firms. She moved to Realogy by serving as COO of Coldwell Banker and began BHGRE in 2007, and has grown the company throughout the U.S. since. Her story is one of smart and determined leadership.
10:50 – 11:05 Grow Like a Startup
Ginger Wilcox, chief industry officer, Sindeo
Wilcox is a startup veteran and recognized leader in the real estate industry. As chief industry officer, she oversees Sindeo’s business verticals across real estate, financial services and nonprofit organizations. Prior to Sindeo, Wilcox spent nearly four years at Trulia overseeing marketing and communications for the company’s industry services division.
11:05 – 11:20 Get as Tech Savvy as Your Clients
Mark McLaughlin, CEO, Pacific Union International
McLaughlin acquired Pacific Union International in August 2009, and the brand enjoys an exclusive relationship with Christie’s International Real Estate, the premier global organization of residential real estate service firms. He just keeps innovating and explains how.
11:20 – 11:35 Delivering the Best Data
Avi Gupta, CEO, SmartZip
As a member of SmartZip’s founding team in 2008, Gupta has been at the forefront of real estate analytics and predictive marketing technology. He leads the company as its president and CEO, and brings nearly 20 years of technology expertise, during which he has championed several software-powered products from concept to development to successful market adoption. He makes data fun and interesting.
11:35 – 11:45 Target Your Market
Laura Monroe, director of industry engagement and social media, Inman
A social powerhouse, Monroe oversees the social media strategy and implementation of Inman and its events, Real Estate Connect and Agent Reboot. She also oversees editorial content strategy for InmanNext, one of the leading real estate technology and business blogs in the industry.