Marketing

Todd Carpenter: ‘Anything that’s happening in the real estate industry will show up on Twitter’

NAR's managing director dishes on his favorite platform and craziest social media story

Age: 43 Years in real estate: 23 Job title: Managing director of data analytics at National Association of Realtors Location: Chicago Hours per week spent on social media: 15-ish Social media accounts: Twitter, Facebook, LinkedIn Target demographic: Real estate industry decision-makers Average number of posts per day: Six to seven Which social channels do you work the most? Definitely Twitter. It’s where I share the most, and more importantly, it’s where I listen to the industry the most. Anything that’s happening in the real estate industry will show up on Twitter. You just have to know who to listen to. How many friends, likes, etc., do you have? I have 17,000 followers on Twitter. I imagine that works out to several hundred real people. ;) I have about 10,00 connections on LinkedIn and around 500 Facebook friends. Because I use Facebook and LinkedIn to develop deeper relationships with people, I try to limit the total number of people I c...