Brokerage

Listing syndication: Help Inman ferret out where it’s headed

Take Inman's short, 10-minute listing syndication survey

Brokerages and agents face a rapidly changing listing syndication landscape, and Inman needs your help to nail down what they’re doing and why, and how they feel about it, to get a sense of where things may be headed.

Two of the nation’s most popular portals — realtor.com and Trulia — have new owners; the new Zillow Group is working to integrate Zillow and Trulia as fast as it can while preparing for a divorce from the popular listing syndication platform ListHub; and the top sites, month by month, control more and more of the total real estate audience.

Click here to take the survey.

Portal Share of desktop U.S. Web market in February
zillow.com 20.64%
realtor.com 8.67%
trulia.com 8.61%
Homes.com 3.02%

Source: Experian Marketing Services

Help us get a sense of where syndication’s headed by nailing down how and why brokers and agents currently feel the way they do about syndication in general — and about the most popular portals, in particular — by taking Inman’s short, 10-minute survey on listing syndication.

Just four portals account for more than 40 percent of the traffic to real estate sites in the U.S. Are the days of “spray and pray” over, like we hear they are?

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Have real estate pros accepted that agent contact forms on their listings on the portals are a basic reality unless they pay to enhance them? If they view realtor.com differently than Zillow, Trulia and Homes.com, why? What will that perception mean for which portal gets the bulk of the listings?

Click here to take the survey.

How and why are brokers and agents sending their listings to the third-party websites they do? Do they know how many portals they send their listings to; do they monitor how they’re displayed; do they care?

If finding answers to all these questions and more isn’t enough, survey respondents will have a chance to win a $100 Amazon gift card.

Note: This survey focuses on listing syndication to third-party (nonbroker, non-MLS) real estate search sites like realtor.com, Homes.com, Zillow, Trulia, HomeFinder.com, etc.

Email Paul Hagey.