MLS & Associations

MLSs tracking listing performance for 210,000 agents

ListTrac laying groundwork to monitor listings on third-party portals

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The old "spray and pray" method of listing distribution is becoming a thing of the past. Real estate professionals are becoming more selective about where they send their listings and insisting on seeing results. ListTrac, a free tool from real estate software startup Vendigi, is designed to help agents and brokers see those results, monitoring listing performance across websites. So far, 14 multiple listing services representing 210,000 agents and brokers in 13 states have signed up to incorporate the tool. The latest to announce an agreement for ListTrac is North Alabama MLS, a 3,000-member MLS known in the industry for its direct syndication agreements with Zillow, Trulia, and, as well as other third-party portals. NALMLS is a subsidiary of the Huntsville Area Association of Realtors. Kipp Cooper "ListTrac provides fantastic metrics and reports that will complement our existing dashboard and tools, allowing our members to share detailed data easily...