MarketingTechnology

3 ways Google’s new suite of Android features could affect your real estate app

Internet giant's changes will impact mobile app developers

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Just a few days ago, Google released a suite of new features for Android developers. The three key features released are designed to help developers and marketers alike reach a more specific audience of app buyers and users. Here is a quick rundown of the features and how real estate tech app developers can benefit: 1. Tripling the amount of exposure you can get through Google advertising. Right now, the most typical way for an Android app developer to advertise their app would be to use Google’s built-in “AdMob” system. That network reaches some 650,000 installed apps. This update allows a developer to advertise across the entire Google Display Network that reaches over 2 million publisher websites (especially mobile sites!). This means big things for the mobile-first movement in marketing. Top agents and brokerages understand that having a mobile-optimized site is quickly becoming par for the course. This update makes it much easier for real estate tech apps to be broadca...