Technology

Pinterest’s contextual content offers several ways to influence your marketing

Take your pinning to the next level

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch You can't write a column about technology in real estate and not address the Internet's most frequented social media tools. That'd be tantamount to a website about cars never talking about the Corvette. Or the GTO. Point being, there are a ton of awesome ways to redline your sales using the tools and resources I talk about in this space, but sometimes our hands may already be on the right wheel. We just need to know how to navigate the course. The sale At the start of 2015, Pinterest had about 47 million active monthly users in the United States, according to mashable.com. From a marketing theory standpoint, what makes Pinterest most valuable is the idea of "long-tail content," or what I like to call contextual marketing. This means you can use like-minded ideas and byproducts loosely related to your listing or services to build a com...