Placester, a provider of listing search platforms and dirt-cheap real estate websites for agents and brokers, has raised $15 million in a Series B funding round to accelerate its growth, double its employees and, in the words of CEO Matt Barba, “continue innovating around the ways real estate agents serve local markets.”

Placester began offering one of the cheapest website products available to real estate agents in November of last year when it slashed the cost of its basic website product to $10 a month from $45.

Made possible by financial backing from investors, the price cut brought the cost of Placester’s product down the same price as Zillow’s website offering. Realtors can get Placester websites for even cheaper, $5 a month, thanks to a deal Placester inked with the National Association of Realtors (NAR) last year.

Placester said it will use its new pot of cash to double its number of employees from 50 to 100 with focus on sales and engineering. “We’ve got a robust roadmap for product releases and innovation that is going to transform how agents and brokers market themselves online,” said Barba.

Placester’s strategy is to get its technology into the hands of as many real estate agents as possible in the near term, even if that means losing money, with the goal of turning a profit in the future by eventually selling them additional products.

Placester’s agent websites provide IDX (Internet data exchange) search, mobile-friendly responsive design, lead capture and blogging capabilities. Its broker product adds websites for offices, and the ability to manage all of a team’s sites from one master broker dashboard that can be branded with the company’s logo.

The firm’s website products also provide a marketing management tool that lets agents and brokers run Facebook and Google advertising campaigns.

Plaster also powers the listing search tools of a number of publishers, including media giant Hearst Corp.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription