Why are brokers failing to enhance one of their biggest tech spends?

These upgrades can help you field the 42 percent of calls that go straight to voice mail

Real estate brokerages have invested hundreds of millions of dollars to deploy the latest technology for their operation throughout their respective businesses. Most tools are real estate-specific: websites, mobile apps, customer relationship managers (CRMs), etc. All of a brokerage’s main platforms today are usually run off listing data — with the exception of the phone system — and that’s changing.