Why are brokers failing to enhance one of their biggest tech spends?

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Real estate brokerages have invested hundreds of millions of dollars to deploy the latest technology for their operation throughout their respective businesses. Most tools are real estate-specific: websites, mobile apps, customer relationship managers (CRMs), etc. All of a brokerage’s main platforms today are usually run off listing data — with the exception of the phone system — and that’s changing.