Technology

Theo agrees to provide platforms to Northern California MLS

MLSListings will get access to Theo's mobile and Web apps

As homes sales activity and median sales prices begin to escalate in the San Francisco Bay Area, Theo Inc. has agreed to provide its mobile and Web-based real estate platform to MLSListings, a multiple listing service in Northern California.

A screenshot from Theo's website.

A screenshot from Theo’s website.

Under the licensing agreement, brokers and agents that operate in the counties of Santa Clara, Monterey, Santa Cruz, San Mateo and San Benito will have access to the platform, which allows professionals to connect their clients to high-quality property information that’s updated every five minutes from MLSListings.

The service also provides brokers with tour planning and other productivity tools while allowing them to invite clients to access the platform.

A screenshot from Theo's website.

A screenshot from Theo’s website.

“The combination of the Theo design and MLSListings data accuracy gives our subscribers a professional edge in the marketplace by allowing them to better meet the needs of their clients,” said James Harrison, president and CEO of MLSListings.

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Agents in Monterey County will be the first to access this “seamless” platform, which is already fully active in San Francisco. According to Theo, the service was utilized nearly 23,000 times by San Francisco-focused agents during the past week.

This MLSListings engagement signals the next step in Theo’s expansion plans into the Greater California market, and eventually, to the rest of the nation, according to CEO and co-founder Gilbert Fleitas.

“We continue to grow our footprint to serve real estate professionals nationwide,” he said.

Several days ago, Theo released an app, myTheo Pro, which is specifically designed for the iPhone. The app allows agents to tap and swipe for up-to-the-minute market data, receive generated property status updates and share Web-based reports.

Other features include the ability to search listings by address, name, MLS ID or status (sold, new, under contract) and to receive driving directions from a current location to any MLS property.

Email Erik Pisor.