Marketing

The hidden opportunities in negative online reviews

How real estate professionals can use them to build their business

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Takeaways:

  • 79 percent of consumers trust online reviews as much as recommendations from friends and family.
  • 30 percent of consumers question whether all reviews are valid if there are no negative reviews on a profile.
  • Negative reviews can be a business opportunity in disguise.

There is a lot of fear, and no shortage of misconceptions, surrounding online reviews. Here are the straight facts about online reviews and how you can use the power of reviews to build your personal brand.

Riti Verma is the founder and president of RankMyAgent. You can follow her on Twitter (@rankmyagent) or LinkdedIn.

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