BrokerageMarketing

Brokerage-photographer service partnership yields faster, better photos for agents’ MLS listings

Agents can have a photographer on-site within 3 days of scheduling

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Takeaways:

  • Lyon Real Estate has partnered with VHT Studios, a photography service, to give agents quick access to professional photography.
  • Agents can have a photographer on site within three days of scheduling; photo editing will be complete within one to two days.
  • Photos will be integrated with Lyon’s content management system, and a proprietary MLS override will allow agents to upload high-resolution images to their MLS.

A Sacramento, California-focused brokerage is counting on professional photography to aid its nearly 1,000 agents when marketing a property.

Lyon Real Estate has teamed with VHT Studios — a national photography service — to streamline its brokerage operations and hopefully close listings quicker.

“Sellers expect the absolute best in online, mobile and print marketing for their home. And, professional photography is the most critical component in achieving that,” said Pat Shea, president of Lyon Real Estate.

VHT Studios’ services for Lyon will allow agents to have a photographer on-site within three days of scheduling — with photo editing complete within one to two days. Additionally, VHT Studios will create interactive floor plans and virtual staging for each property

Photos will be integrated with Lyon’s content management system to allow real-time image availability for listings in print ads or any digital platform.

A proprietary MLS override will allow agents to upload high-resolution images to the MLS, whereas otherwise the upload would result in grainy, poor-quality photographs.

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Prior to this partnership, VHT Studios was recently in the news when it filed a copyright infringement suit against Zillow in mid-July. VHT alleged Zillow had illegally used hundreds of VHT photos on Zillow Digs – a home improvement section of its site.

Email Erik Pisor.