• Google’s hosting an invite-only real estate event Tuesday at its Silicon Valley headquarters.
  • Daylong event’s agenda shows panels by 3-D real estate modeling firm Matterport and NAR’s director of digital engagement. 
  • Google’s been circling real estate, and it’s beginning to narrow its flight path.

Google’s hosting a top-secret real estate conference at its Silicon Valley headquarters Tuesday, and a top-producing broker invited by the tech giant slipped Inman a copy of the agenda.

The purpose of “Google Ignite Real Estate” is to stoke interest and discussion around how to use Google tools, products and data to beef up the online real estate marketing and digital strategies of real estate brands.

Google has been circling real estate for years and has recently narrowed its flight path. It has launched home services advertising and will soon unveil a mortgage comparison tool.


Email Paul Hagey.

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