AgentMarketing

What’s the one thing that makes your marketing most effective?

A consistent marketing strategy
  • It takes more than just a brilliant marketing campaign to convert prospects into clients.
  • Without a sound marketing strategy, it is likely that the various marketing initiatives you engage in won't yield the desired results.
  • Consistency will be the deciding factor in the success of your marketing -- or its failure.

In itself, marketing that is consistent is effective. But it takes more than just a brilliant marketing campaign to convert prospects into clients. The best way to keep your marketing consistent is to have a marketing strategy in place. Without a sound marketing strategy, it is likely that the various marketing initiatives you engage in won't yield the desired results. Real estate agents tend to have disjointed marketing initiatives because they buy into several different advertising opportunities. But none of those form part of an actual strategy made to yield awareness and keep the brand top of mind. The result is usually a loss of faith in marketing and a belief that marketing doesn't work. When I hear agents say that marketing doesn't work -- it's the strategy that didn't work. Once I probe further, I discover that there was no strategy in place. The reason marketing works can be summed up in one word: consistency. If your marketing is consistent the followin...