Yes, I know that you probably bookmark your own site. You’ll hop on to look up an individual property, or you’ll check out a new feature to make sure it’s working. But how often do you use your site the way that an actual buyer would?
- Using your website or app compels you to use your own technology the way a client does.
- I wanted to experience the real estate industry, and particularly my website, as a client, and I kept finding limitations on our site that annoyed me as a user -- stuff that I would never have discovered if just by clicking around and "testing" the site.
- What we think buyers want might be different from what buyers actually want; you'll never know that until you use your site the way your clients have to.
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