Realtyperson, heal thyself: Use your website like a buyer

Joseph Rand shares lessons he learned from the other side of the real estate business -- the client side
  • Using your website or app compels you to use your own technology the way a client does.
  • I wanted to experience the real estate industry, and particularly my website, as a client, and I kept finding limitations on our site that annoyed me as a user -- stuff that I would never have discovered if just by clicking around and "testing" the site.
  • What we think buyers want might be different from what buyers actually want; you'll never know that until you use your site the way your clients have to.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

How often do you use your own website or app? Yes, I know that you probably bookmark your own site. You'll hop on to look up an individual property, or you'll check out a new feature to make sure it's working. But how often do you use your site the way that an actual buyer would? That's one of the reasons I think that real estate brokers should be forced to move every five years -- because it compels you to use your own technology the way a client does. Just like every hotel owner should book a room at least once a year, every restaurateur should occasionally put on a wig and fake mustache and eat a meal. And all brokers and agents should periodically buy and sell a home using the tools that they provide their clients. OK, maybe you don't have to buy or sell something. That could get expensive. But you should do more than just an occasional click-through to see what the property detail page looks like. And you need to do more than just hire some firm to do a website...