Quigler, a startup designing a communication platform for real estate agents and consumers, envisions receiving small investments from thousands of real estate agents. The agents would "become apostles for Quigler to the public and within the business," Quigler CEO David Michonski wrote in a recent email. "After all, these ARE salespeople who are in the business of selling every day." Michonski wants to capitalize on newly approved rules that will let everyday consumers invest small amounts in startups. In the real estate industry, the regulation could potentially empower legions of the country's more than 1 million real estate agents to fuel industry-friendly startups while also providing a boost to real estate crowdfunding. The new rules, which were recently approved by the Securities and Exchange Commission (SEC), "level the playing field that was once reserved for accredited investors, VC funds, and other institutions," said Eric Eckardt, CEO of dwellxch...
- Real estate agents will be able to invest in tech startups sometime next year thanks to new rules approved by the SEC.
- The new rules means real estate agents could theoretically mobilize behind industry-friendly startups.
- They also might boost real estate crowdfunding's benefit to developers and home flippers.