Time-travel staging brings dozens to open house

Agent Rosie Carroll threw an open house with a theme, and it paid off
  • Find something that characterizes the home you are selling and create a theme around it for an open house.
  • If you operate in a small town, it's a good idea to plan an open house around town events as that can provide better buyer traffic.
  • Always use social networking to leverage your marketing efforts.

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The stars were aligned for Rosie Carroll, an agent with BloomTree Realty in Prescott, Arizona, when she decided to decorate her open house in a 1920s theme. It made sense; it was a picture-perfect, well-located Spanish colonial built in the 1920s. The owner was an antique shop owner, so he had some good props. “He also used some of his mother's things,” said Carroll. All she had to do was borrow a vintage car from a kindly collector in town -- “We have so many car clubs here” -- dress up in a suitably '20s-style outfit, invest in some good advertising and she was all set. Carroll also worked hard at promoting the story on social media, doing a lot of networking beforehand. At each of the open houses, she put appropriate music on and had an apple pie perched on the range. And the response was phenomenal. In a town where open houses typically attract 8 to 10 people, Carroll had 100 go through for each of the first two open houses. “We had huge traffic,”...