Time-travel staging brings dozens to open house

  • Find something that characterizes the home you are selling and create a theme around it for an open house.
  • If you operate in a small town, it's a good idea to plan an open house around town events as that can provide better buyer traffic.
  • Always use social networking to leverage your marketing efforts.

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The stars were aligned for Rosie Carroll, an agent with BloomTree Realty in Prescott, Arizona, when she decided to decorate her open house in a 1920s theme. It made sense; it was a picture-perfect, well-located Spanish colonial built in the 1920s. The owner was an antique shop owner, so he had some good props. “He also used some of his mother’s things,” said Carroll.