Recent Articles by Gill South

Agent’s text message marketing experiment elicits that rare thing: A response

Agent’s text message marketing experiment elicits that rare thing: A response

"Do you have any interest in selling? My contact information is attached." A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St Louis, is finding some success with a campaign he recen...
By Gill South | 23 hours ago
How a 29-year-old Malibu agent rose to industry leadership

How a 29-year-old Malibu agent rose to industry leadership

While studying politics at San Diego State University, Stephen Udoff intended to go into city council work. But by the time he turned 21, he had officially caught the real estate bug. The purchase of his first investment property along with interning...
By Gill South | Friday, April 21, 2017
When ‘love’ letters to the seller make (or break) a real estate deal

When ‘love’ letters to the seller make (or break) a real estate deal

Kathleen Wilkin’s homeseller accepted the lowest of three offers. In a letter, the buyer who captured her client’s attention wrote of the need to move into a better school district to provide assistance for a special needs child ......
By Gill South | Thursday, April 20, 2017
Sell quick or languish: Digging into luxury properties’ days on market

Sell quick or languish: Digging into luxury properties’ days on market

Concierge Auctions, the property marketplace for upscale buyers and sellers, has launched an annual index that reviews the top 10 properties in 27 of the country's hottest markets and their time on the market ......
By Gill South | Tuesday, April 18, 2017
Homeownering.com aims to level the playing field for female homebuyers

Homeownering.com aims to level the playing field for female homebuyers

When Nicole Hamilton created Homeownering.com, the serial homeowner and tech entrepreneur had steam coming out of her ears over a real estate and mortgage industry paradox ......
By Gill South | Monday, April 17, 2017
How a Minneapolis real estate rookie closed over 75 sides in 2016

How a Minneapolis real estate rookie closed over 75 sides in 2016

A process-driven agent, Amanda Le excels at the sales methods others may consider beneath them: door-knocking, cold-calling and holding open houses. So it’s with sweat on her brow and a thick skin for lead generation that she has risen above the ex...
By Gill South | Friday, April 14, 2017
Survey: What makes a winning listing presentation?

Survey: What makes a winning listing presentation?

What's the formula for a killer listing appointment? What tactic, techniques and technology platforms have worked for you, and where could your approach improve? Take our short survey for the chance to be heard and share your ideas -- and the opportu...
By Gill South | Thursday, April 13, 2017
Coldwell Banker retires Previews International, introduces new luxury brand

Coldwell Banker retires Previews International, introduces new luxury brand

Coldwell Banker luxury agents sell $130 million a day globally in 49 countries, and in 2016 sold over 25,000 $1 million-plus properties in the U.S. As such, the time has come to retire its 85-year-old Previews International for a more internationally...
By Gill South | Tuesday, April 11, 2017
Cascade Sotheby’s International Realty hits $1B in Pacific Northwest, eyes expansion

Cascade Sotheby’s International Realty hits $1B in Pacific Northwest, eyes expansion

When Deb Tebbs first called the Sotheby's International Realty office about applying for a franchise, she had to explain where her city -- Bend, Oregon -- was on the map ......
By Gill South | Monday, April 10, 2017
Paddleboarding Miami agent gives clients the ‘Ritz-Carlton’ treatment

Paddleboarding Miami agent gives clients the ‘Ritz-Carlton’ treatment

In the Miami Beach real estate market, agent Nick Quay doesn't so much cold call or door knock -- he calls it "dock knocking." An adept paddleboard racer, he will arrive in the bay of one of Miami's many islands or waterfront areas with his cute resc...
By Gill South | Friday, April 7, 2017
Cloud-based brokerage eXp Realty nearly triples in size, adds 1,537 agents in 2016

Cloud-based brokerage eXp Realty nearly triples in size, adds 1,537 agents in 2016

A brokerage in the cloud launched in 2009 just had a major growth spurt: eXp Realty almost tripled in size in 2016, according CEO, founder and chairman Glenn Sanford in announcing the company's annual results and fourth quarter figures ......
By Gill South | Wednesday, April 5, 2017
My big break: 7 top producers on the moment that changed it all

My big break: 7 top producers on the moment that changed it all

Stephen Shapiro started in apartment leasing when he arrived in L.A. from Philadelphia in the 1970s. Early on, he found a niche leasing property to celebrities including Al Pacino and Mick Jagger in Beverly Hills. Selling agents didn't think it was w...
By Gill South | Wednesday, April 5, 2017
News Corp board of directors welcomes former Senator Kelly Ayotte

News Corp board of directors welcomes former Senator Kelly Ayotte

Former Republican senator Kelly Ayotte has joined the News Corp's board of directors, effective immediately, replacing Elaine Chao, who resigned from the board upon her confirmation as secretary of the United States Department of Transportation ......
By Gill South | Tuesday, April 4, 2017
Special Report: How to turn Facebook into a lead generation machine

Special Report: How to turn Facebook into a lead generation machine

How many of Facebook’s 1.86 billion users could be a real estate agent’s next lead? The social media top dog is a well-recognized platform for real estate professionals to communicate with consumers, attract buyers and sellers and create their pe...
By Gill South | Tuesday, April 4, 2017
‘We’re not ready to sell; we want to fix up the house’: 4 ways to deal

‘We’re not ready to sell; we want to fix up the house’: 4 ways to deal

Marilyn Garcia has a client in his 80s. She will periodically check in with him, and vice versa. He's given the Coldwell Banker associate broker in Berkeley, California, an astronomical figure for which he would sell his home, and he keeps adding to...
By Gill South | Friday, March 31, 2017
The rise of the next-generation 100% commission brokerage

The rise of the next-generation 100% commission brokerage

Those hoping that the next generation of 100-percent commission brokerages would just die a death may want to see a therapist about their denial. These thick-skinned companies are alive and well, and the tenacious breed of broker-owners who run them ...
By Gill South | Wednesday, March 29, 2017
Top Alaska indie brokerage merges with Keller Williams mega team

Top Alaska indie brokerage merges with Keller Williams mega team

Top independent brokerage Madden Real Estate in Fairbanks, Alaska, owned by Wes Madden, has been sold to Keller Williams Alaska, to be merged with the Dar Walden Team, a Keller Williams mega team ......
By Gill South | Tuesday, March 28, 2017
Edina Realty puts agent training and mentoring on the ‘Fast Track’

Edina Realty puts agent training and mentoring on the ‘Fast Track’

Jake Perpich is hoping to buy a home himself next spring, and after selling 14 of them in his second year of business, he is well on his way. To what does he owe his launch? He was one of the new agents to benefit from Edina Realty's Fast Track onboa...
By Gill South | Thursday, March 23, 2017