One of the largest marketers of homes in Houston, Realty Associates is likely to get bigger. The 1,700-agent, seven-office Houston brokerage is now affiliated with franchising firm ERA Real Estate. Realty Associates will now do business as Realty Associates ERA Powered under ERA's Powered program, which focuses on growing local firm's size and scope while also expanding ERA's network of affiliations. As part of the partnership Realty Associates also merges with Latter & Blum Inc., a New Orleans-based brokerage that was the first firm to affiliate under ERA's Powered program in 2011. Since the affiliation, Latter & Blum is said to have doubled the size and scope of its operations. "Joining with Realty Associates allows us to take advantage of the substantial population movement in and between all of our existing markets and Houston," stated Richard Haase, president of Latter & Blum. "As we diversify and grow our service area, we also lower our costs." ...
- ERA Real Estate has significantly expanded its footprint over the past five years.
- These affiliations allow both brokerages to expand their service areas.
- Substantial population movement is occurring between Houston and New Orleans.
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