• One-click communication between consumer and realtor is expected.
  • Current site does not allow for the automated sending of listings.
  • Upgrades will eliminate the need to copy and paste listings links.

The need for better consumer-realtor collaboration has motivated the Houston Association of Realtors to upgrade its Homes and Rentals portal.

In roughly a month, the site will feature a new Apple TV application along with tools that allow a consumer to more easily communicate with their realtor.

According to Taqi Rizvi, HAR chief technology officer, 80 percent of consumers that visit HAR’s website are working with a real estate agent, but currently aren’t asked about this when visiting the site. There is also no automated way to send listings to an agent via the website.

The new tools will allow a consumer to link to their agent and send listings, schedule requests, feedback and interests with one click. Rizvi points out that most consumers tell realtors about listings by copy and pasting urls into an email.

“To me that is so old school,” he said, adding consumers should be able to click a button and say ‘this is what I want to see’ to their agent.

The Apple app will allow consumers to share viewed listings with their family at home on their television. Realtors could utilize the app to showcase listings on a large monitor.

“People aren’t going to search Apple TV for homes, but they can share on it,” Rizvi said.

These site upgrades come after the association launched a feature in late January that enables users to search for properties by commute time.

Email Erik Pisor

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription