Why 'I have to do what my client wants' is the worst phrase an agent could say

  • When you hear those words -- "But I have to do what my client wants" -- the agent is saying the clients are bullying him or her; the agent is not leading the clients.
  • The agent is admitting they know what they are doing is wrong, and you have to deal with their lack of ability to educate their clients.
  • You have to honor the clients' goals, but they do not know the way through the real estate maze, so agents need to lead -- not follow.

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“But, I have to do what my client wants,” When you hear those words, the agent is saying the clients are bullying him or her; the agent isn’t leading the clients. The agent is admitting he or she knows that what’s being done is wrong, and you have to deal with his or her lack of ability to educate clients. You have to honor the clients’ goals, but they don’t know the way through the real estate maze, so agents need to lead not follow.