Ever heard the term, “you don’t know what you don’t know” before? I think it probably applies to a lot of first-time homebuyers. We know what we know — what we like and what we don’t like, the general area where we want to live, about how much space we’ll need within our households to be comfortable. But there’s a whole lot we don’t know, too.
- Buyers might have lived in an area for years, but they still might not know who plows the streets or what Internet access is available.
- By crafting thorough listings and providing hyperlocal content, you can help these buyers and position yourself to better serve sellers, too.