Do you know who plows this street?

Buyers want that information -- and it's not always easy to find
  • Buyers might have lived in an area for years, but they still might not know who plows the streets or what Internet access is available.
  • By crafting thorough listings and providing hyperlocal content, you can help these buyers and position yourself to better serve sellers, too.

Ever heard the term, “you don’t know what you don’t know” before? I think it probably applies to a lot of first-time homebuyers. We know what we know — what we like and what we don’t like, the general area where we want to live, about how much space we’ll need within our households to be comfortable. But there’s a whole lot we don’t know, too.