How mobile technology has changed real estate

7 experts give their take on how agents -- and brokers -- can use smartphones and tablets to their advantage
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  • Transaction management is easier for agents and brokers in the modern world of mobile technology -- as long as everyone involved is careful and pays attention to details.
  • Clients now expect increased access to their agents and brokers, and agents who don't respond quickly to online leads end up losing them.
  • Instead of helping consumers find properties, agents are increasingly concerned with vetting properties that clients have found themselves.
  • The biggest mistakes real estate agents make with mobile technology? Not knowing what’s out there -- and being careless with their communication.

In 2007, two new products were launched that changed business forever: iPhones and Androids both made their big debut not even a full decade ago. Then, in 2010, the iPad launched, adding tablet devices to the mix; today, Microsoft has unveiled a laptop with a touchscreen, and smartphones have morphed from basic call-and-text communication devices to sophisticated windows into our world, powerful mini-computers that we carry without a thought in our pockets. Of course, even as mobile devices have made finding information and getting in touch with clients easier than ever before, it’s also shifted client expectations and agent and broker behavior. Real estate has never been a nine-to-five business, and in a world where sight-unseen and international purchases are becoming more common, agents and brokers are learning how to grapple with the new 24-7 rules. Inman invited readers to complete a survey about mobile technology. We then identified seven sources based o...