How mobile technology has changed real estate

7 experts give their take on how agents -- and brokers -- can use smartphones and tablets to their advantage
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  • Transaction management is easier for agents and brokers in the modern world of mobile technology -- as long as everyone involved is careful and pays attention to details.
  • Clients now expect increased access to their agents and brokers, and agents who don't respond quickly to online leads end up losing them.
  • Instead of helping consumers find properties, agents are increasingly concerned with vetting properties that clients have found themselves.
  • The biggest mistakes real estate agents make with mobile technology? Not knowing what’s out there -- and being careless with their communication.

In 2007, two new products were launched that changed business forever: iPhones and Androids both made their big debut not even a full decade ago. Then, in 2010, the iPad launched, adding tablet devices to the mix; today, Microsoft has unveiled a laptop with a touchscreen, and smartphones have morphed from basic call-and-text communication devices to sophisticated windows into our world, powerful mini-computers that we carry without a thought in our pockets.