Why zipForm deal was smart move for NAR

An answer to Zillow's strategic preparations to control the transaction process
  • Last week, the National Association of Realtors board of directors authorized a contract worth over $30 million to provide zipForm Plus to all members.
  • Zillow Group's purchase of dotloop expanded its influence over the real estate transaction.
  • As a member benefit, the product being provided is probably not worth the cost, but as a move to hedge against Zillow, it is a strategically sound decision.

Last week, National Association of Realtors Board of Directors voted to approve a deal that would provide zipForm Plus free to all Realtors. The three-year deal will cost NAR more than $30 million.