John's Stories

By now, I think we have all heard the stats of how many buyers and sellers say they would either use their agent again or refer them to a friend or family member, but they never do because a year later they can’t even remember the agent’s name. That’s not the consumer’s fault — that’s the agent’s failure to stay top-of-mind with their clients. An e-newsletter is an excellent way to remain on the client’s mind long after the transaction ends.

Nov 30

Last week, National Association of Realtors Board of Directors voted to approve a deal that would provide zipForm Plus free to all Realtors. The three-year deal will cost NAR more than $30 million.

Nov 25

A few weeks ago, I received a message on LinkedIn. It went something like this: “Hey John, I don’t think we have actually met in person, so I wanted to see if we could get together and see if we can’t help each other’s businesses.” What made this message stand out? The sender and I had met — three times.

Sep 8

July is here, so it is time to start working on your 2016 business plan. Too early, you say? Not necessarily. Here are four ways you could improve this year’s results and start working on a plan for next year right now.

Jul 15

Released at the Mid-Year Legislative Meetings & Trade Expo, the National Association of Realtors’ “Danger Report” analyzed the potential threats to the real estate industry over the next 10 years. It listed 10 “dangers” facing agents, brokers, NAR, state/local associations and MLSs.

Jun 19

At the National Association of Realtors’ midyear legislative conference, the strategic-thinking committee unveiled The Danger Report, the product of 70-plus interviews with industry CEOs and nearly 8,000 Realtor surveys. The focus was to identify the greatest potential threats to the status quo of the real estate industry, listing the top 10 dangers to agents, brokers, NAR, state/local Realtor associations and multiple listing services.

Jun 10