• It is about “performance vs. relationships.”
  • Too much visual technology takes away from the role of the salesperson.
  • Being on TV is overrated.
Matt Beall

Matt Beall

Matt Beall talks to Brad Inman about building a world-renowned brokerage on the Hawaiian Islands.

He started his real estate sales career in Hawaii in 1998. In 2002, he was hired to be a Broker-in-Charge for one of the largest companies in Hawaii. At the same time, he developed small-scale condominium projects, home restorations, foreclosures and other projects.

After a few years of management, he resigned to focus on his practice and went to work with Koa Properties (a company Hawaii Life has since acquired). There he met his partners, Winston Welborn and Justin Britt, who were running a marketing and design firm called Wasabi Design.

As the real estate market heated up in the mid-2000s, and as the industry’s marketing and interactions moved increasingly online, Beall figured out a better solution was needed to market and sell real estate. His partners, meanwhile, were frustrated with their few real estate clients who seemed reluctant to take the necessary steps to advance their online (and, in some cases, offline) marketing. They started the original incarnation of the Hawaii Life website in 2004.

Together, they formed Hawaii Life Real Estate Brokers in June 2008 and have enjoyed incredible growth and success since then. Hawaii Life has quickly grown to more than 200 brokers, agents and employees across 10 offices in Hawaii.

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