How to create a Facebook page that drives leads to you

  • Focus on the 20 percent of effort that brings you 80 percent of your results.
  • Strategically understand the difference between profiles, pages and ads.
  • Don't chain yourself to Facebook -- leverage key pieces to manage your time.

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

If you want to drive leads into your database from Facebook, you need to have a strategic plan — and implement that plan consistently. In a nutshell, driving a targeted audience to your page every single day improves your overall reach and engagement. Not to mention, your future ad costs will drop dramatically.