If you want to drive leads into your database from Facebook, you need to have a strategic plan — and implement that plan consistently. In a nutshell, driving a targeted audience to your page every single day improves your overall reach and engagement. Not to mention, your future ad costs will drop dramatically.
- Focus on the 20 percent of effort that brings you 80 percent of your results.
- Strategically understand the difference between profiles, pages and ads.
- Don't chain yourself to Facebook -- leverage key pieces to manage your time.