Turning Christmas lights into leads

  • Real estate agents can post lists of Christmas light displays to generate leads.
  • They can aggregate addresses from local news websites and blogs and build a map using Google My Maps.
  • It's key that the post includes an invitation to register contact information in exchange for something, like a home valuation.

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When Scott Moe, a Canadian real estate agent covering the Vancouver area, was trying to come up with topics to write about on his blog, he noticed he couldn’t find any up-to-date lists for the best Christmas light displays in some towns where he helps people buy and sell homes.