When Scott Moe, a Canadian real estate agent covering the Vancouver area, was trying to come up with topics to write about on his blog, he noticed he couldn’t find any up-to-date lists for the best Christmas light displays in some towns where he helps people buy and sell homes.

  • Real estate agents can post lists of Christmas light displays to generate leads.
  • They can aggregate addresses from local news websites and blogs and build a map using Google My Maps.
  • It's key that the post includes an invitation to register contact information in exchange for something, like a home valuation.

When Scott Moe, a Canadian real estate agent covering the Vancouver area, was trying to come up with topics to write about on his blog, he noticed he couldn’t find any up-to-date lists for the best Christmas light displays in some towns where he helps people buy and sell homes.

So he put together his own. He copied relevant addresses from 2014 and 2015 lists of Christmas lights displays covering large areas and pasted them into a post that included an invitation for visitors to request home valuations.

The post was a hit. It’s attracted about 15,000 visits since publishing in late November and generated dozens of leads for Moe.

Here’s how he says he spent about half an hour to put the post together:

1. Compile addresses of popular Christmas light displays.

Moe combined addresses that he found on lists of popular Christmas light displays published by local newspapers The Vancouver Sun and The Province. Real estate agents can beef up their lists further with their own knowledge of local light displays.

2. Use a blog post with a lead-capture feature.

Agents who want to convert visitors to their Christmas light post into leads should make sure the post includes a call to action that prompts visitors to register their contact information in exchange for something.

Moe’s post, whose template is powered by the real estate marketing company Curaytor, features a tab inviting visitors to request a home valuation. Sitting just below the post’s title, the tab reads:


christmas light call to action

Visitors who click the tab are prompted to enter their address, contact information and specify their selling timeline, which includes the option “I’m just curious about my home’s value.” Moe said most visitors to his Christmas light post have clicked that option, partly explaining why leads generated by the post haven’t resulted in any listing appointments yet.

But that doesn’t mean the leads won’t turn into business in the future. They are now in his contact database, and “unless they unsubscribe, they’ll be getting stuff from me forever,” he said.

3. Add a map (optional).

Moe found a map from a local news and culture website, 604 Now, that showed Christmas light displays in the Vancouver area (see below), and he used the embed code of the map to add it to his post. Other agents may not find an existing embeddable map covering their area. In that case, they could consider creating their own map from scratch by using Google My Maps.

4. Leverage SEO (search engine optimization).

Moe used some common-sense SEO tactics by targeting the key phrase “2015 Christmas Light List” along with the names of areas covered by the list — Cloverdale, Surrey, Langley and White Rock. He titled the post “2015 Christmas Light List – Cloverdale, Surrey, Langley, & White Rock,” and he sprinkled those phrases, or variations of them, throughout the post.

5. Share on social media.

This is the type of post that can go viral on social media. Moe’s has 8,600 Facebook likes so far.

Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Did you miss Connect Now yesterday? Register now and get instant access to all the replays! Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription