Shape your business model to cater to the new luxury buyer

Homebuyers are looking for something specific in the luxury sector
  • The luxury homebuyer includes a wide range of clients, and that means breaking down their specific wants and needs
  • Quality and location are key components to helping a luxury buyer find the perfect home
  • Agents should be sure to set themselves apart from other agents and keep current with trends, developments and conditions

Over the past 50 years, the luxury real estate market has transformed. Luxury properties are no longer just for the ultra-rich or celebrity figures, they’ve instead been redefined and reshaped by the buyer’s market itself. Gone are the days of $10 million dollar penthouses, and in are more affordable luxury properties fit for a broader and more varying audience.