Why Auction.com is the main stop for more first-time homebuyers

Auction.com is driving residential auction sales and looking to change the industry
  • More first-time homebuyers are looking to Auction.com for opportunities.
  • More foreign investors are buying property online at Auction.com.
  • Auction.com is using DocuSign to make its user end-to-end experience seamless.

As interest rates rise for the first time in nearly 10 years, a sure sign of a healthy economy, the main business that Auction.com started on in 2007 — selling distressed commercial and residential assets for institutions — is now selling more traditional properties by auction. “We always knew that we would migrate from distressed to traditional properties,” said Auction.com vice president, Rick Sharga.