Forget about the signs; focus on customer experience

  • A lot of the hubbub in the industry is about losing control of the consumer and the disrupters who do customer experience better.
  • But perhaps the key to regaining control of the customer lies in getting rid of some traditional practices such as for sale and open house signs.
  • It's only natural that consumers would come to agents more if there were no signs to guide them elsewhere.

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Today the industry is screaming about a lot of things, but most of them are centered on losing control of the consumer. And, of course, the entrance of others that seem to understand the needs of the consumer better than the industry.