The National Association of Realtors statistics tell us that over 90 percent of consumers start their searches online, so there must be a sea of Internet leads for an agent to feast on, right? Yes -- if you know what you're doing. The sad truth is that few agents convert leads into closings and sales. Another unfortunate fact: A vast majority of agents have never made a dime in commission from their website. It has simply been a drain on their bank account. There are plenty of IDX providers and real estate website designers just waiting to take your money and build you a website. Unfortunately, not a lot of IDX providers teach you how to convert the traffic from your website, and being the techie broker that I've become -- that is one of my biggest pet peeves. All websites today will have an area where a visitor might sign up for some options, such as: More information about a specific property Sign up to receive new listings as they become available Contact you...
- Sadly, most agents have never closed even a single deal from their existing website.
- Before an agent can expect to do any business from their website, he or she must first learn to sort, discard and keep the right leads.
- Give more than enough attention to the leads who are ready to buy now. Frankly, these leads expect this kind of undivided attention from you.