AgentMarketing

How to identify and focus on the right website visitors

Skip the potentials who aren't going to pan out, and home in on those who will
  • Sadly, most agents have never closed even a single deal from their existing website.
  • Before an agent can expect to do any business from their website, he or she must first learn to sort, discard and keep the right leads.
  • Give more than enough attention to the leads who are ready to buy now. Frankly, these leads expect this kind of undivided attention from you.

The National Association of Realtors statistics tell us that over 90 percent of consumers start their searches online, so there must be a sea of Internet leads for an agent to feast on, right? Yes -- if you know what you're doing. The sad truth is that few agents convert leads into closings and sales. Another unfortunate fact: A vast majority of agents have never made a dime in commission from their website. It has simply been a drain on their bank account. There are plenty of IDX providers and real estate website designers just waiting to take your money and build you a website. Unfortunately, not a lot of IDX providers teach you how to convert the traffic from your website, and being the techie broker that I've become -- that is one of my biggest pet peeves. All websites today will have an area where a visitor might sign up for some options, such as: More information about a specific property Sign up to receive new listings as they become available Contact you...