After all the talk about technology and the Internet ultimately removing the agent from the real estate transaction, little has really changed. Face-to-face relationships still trump every other lead generation strategy, and clients still choose their agent based on a trusted friend's referral or the personal connection felt with a specific agent. What can you do to build better connections in today's digital age? At the recent National Association of Realtors Conference and Expo, Seth Mattison, a work force strategist and trend spotter, shared his insights on how today's digital agent can cultivate the successful personal relationships that lead to smoother transactions and more business. The Internet is the great equalizer A decade ago, people turned to experts to advise them on what they should do. Today the Internet has unleashed unprecedented access to information and made the power of the idea more important than the source from which it came. An astute 14-year-old can...
- Baby boomers and millennials have very different ideas of what makes a good relationship.
- Gen Xers might be the best bridge between the two generations because they tend to understand them both.
- Being present is the best thing you can do to build and strengthen relationships.