HipPocket's 'Social Listing Service' simplifies marketing listings off-MLS

  • Mobile app's sharing tool lets agents distribute off-MLS listings across various marketing channels all from one place.
  • Agents should be aware that MLSs may restrict the sharing of listings off the MLS.
  • Sharing tool may help HipPocket grow its off-MLS listing database.
  • HipPocket offers private version of platform to brokerages.

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Imagine: A single database where all real estate agents who want to market properties before listing them on the MLS could expose them to the full universe of local agents, or even prospective buyers. While a number of startups are racing to make this vision a reality, they all still have a long way to go.