Zillow on how to avoid becoming a 'have-not agent'

  • Communicate with the right tools and style, build an online presence or strong brand and consider joining a team to survive the coming culling of agents, Zillow CEO Spencer Rascoff says.

Things are looking pretty bleak for agents who are out of touch with the digital age, particularly part-timers, according to Zillow CEO Spencer Rascoff. Technology and changing consumers expectations are driving a “separation between the haves and have-nots,” of real estate, he said on stage at Inman Connect.