Zillow on how to avoid becoming a 'have-not agent'

  • Communicate with the right tools and style, build an online presence or strong brand and consider joining a team to survive the coming culling of agents, Zillow CEO Spencer Rascoff says.

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Things are looking pretty bleak for agents who are out of touch with the digital age, particularly part-timers, according to Zillow CEO Spencer Rascoff. Technology and changing consumers expectations are driving a “separation between the haves and have-nots,” of real estate, he said on stage at Inman Connect.