Seth Godin: Go — make something happen

The marketing guru gave a standing-ovation talk at ICNY

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The keynote speaker at Inman Connect New York this year was hotly anticipated, and marketing guru Seth Godin did not disappoint. From dips to purple cows, he took the audience through what he called "ENT" words, as an homage to the late guerilla marketing expert Jay Levinson, and his words sparked excitement and motivation in a crowd ready to hear about how they can become and stay relevant in the changing world of real estate. Watch him on stage at ICNY while he talks about: Assessment Moment Movement Consistent Management Replacement Dent And several other words that can help you navigate through the murky waters to find your niche and demonstrate your value. Please see the entire transcript of Seth’s talk below: Are you a linchpin? Have you found your tribe? Meet the man who made purple cows famous. Welcome the bestselling author and marketing guru, Seth Godin. (Clapping) Thank you. Thank you Inman. Where to start? Can we start by agreeing th...