4 things every agent needs in a marketing plan

  • A marketing plan is essential to the success of any real estate agent.
  • Determine strengths, weaknesses, opportunities and threats (SWOT) to develop SMART (specific, measurable, attainable, relevant, time-bound) goals.
  • Don't forget about retention. Past clients are your best source for future business.

As the saying goes, failure to plan is planning to fail. That is especially true when it comes to your marketing plan. Too many agents come into the business with visions of getting rich — only to discover that they have no idea how to attract clients. Even a lot of seasoned agents struggle with their marketing because they don’t know what to do, other than what they’ve always done.