5 secrets of a successful direct mail marketing campaign

As its name suggests, a direct mail marketing campaign uses traditional mail to deliver a specific message. It's centered on the idea that targeting a certain population will result in the highest response rate. Properly executed, a direct mail campaign has the power to propel any business to the next level.   Results will certainly depend on a number of variables, some of which are in your control and others that aren't. However, there is one fundamental principle that can't be ignored over the course of a direct mail marketing campaign: due diligence. You absolutely need to know what you are doing before you implement a direct mail strategy. That said, here are five rules you must adhere to during your next campaign if you intend to improve your results. 1. Purchase the right list You are sorely mistaken if you believe blindly marketing to anyone you come across in a phonebook will be met with some degree of success. It just doesn't work that way.   In fact, th...