As its name suggests, a direct mail marketing campaign uses traditional mail to deliver a specific message. Perhaps even more importantly, it’s centered on the idea that targeting a certain population will result in the highest response rate.
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Marketing is essentially the engine that drives your business forward. It’s an effective means of both acquiring new clientele and maintaining old relationships. Without a proper marketing strategy, most aspects of a business would fail to produce. To that end, a well-devised marketing strategy is perfectly capable of delivering unparalleled results. Nothing else you do is likely to coincide with a better return on investment.
The first step is to identify the marketing strategies you wish to use (television ads, direct mail campaigns, email blasts, etc.) and formulate a variety of tactics for each candidate at any point in the sales cycle.
Having identified your target market, you must proceed to cater to those clients. There is no better way to meet the needs of those you wish to serve than by understanding what it is you have to offer.
You would be hard-pressed to find a real estate entrepreneur who doesn’t attribute their success to a good business plan — and rightfully so. A proven system is entirely capable of replicating success at any level. As important as a plan might be, there’s one fundamental factor that inevitably trumps even the best of strategies: the people.