New York City apartments largely move on reputation

  • New York, while still supply-constrained and expensive for renters, has a special allure.
  • A new AppFolio national survey showed that technology helps move units, but word-of-mouth and old-fashioned cachet still helps.
  • In constrained markets, many renters are paying half of their income in monthly rent.

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While the Big Apple’s lure is everlasting, the methods for finding and leasing an apartment there are ever-changing. The shifting landscape includes not only new technology to find units and rent them instantaneously, but also opinions about what makes for a good rental arrangement and how to afford it.

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The shifting landscape includes not only new technology to find units and rent them instantaneously, but also opinions about what makes for a good rental arrangement, and how to afford it.