Is Zillow stupid, or is the industry fooling itself?

  • We certainly have a distinct line of demarcation: those betting on the Internet and those not.
  • According to NAR, homeseller leads from websites are just plain bleak, coming in at 4 percent.
  • Either both the portals and this subset of productive brokers are stupid or the industry is lying to itself about where leads are truly coming from.

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Zillow and News Corp each have $1 billion invested in the concept that there are soon to be enough homebuyer and seller leads on the Internet that they will make a substantial yearly profit from their investments.