Is Zillow stupid, or is the industry fooling itself?

Whoever is right at predicting where leads come from will determine who controls the marketplace
  • We certainly have a distinct line of demarcation: those betting on the Internet and those not.
  • According to NAR, homeseller leads from websites are just plain bleak, coming in at 4 percent.
  • Either both the portals and this subset of productive brokers are stupid or the industry is lying to itself about where leads are truly coming from.

Zillow and News Corp each have $1 billion invested in the concept that there are soon to be enough homebuyer and seller leads on the Internet that they will make a substantial yearly profit from their investments.