What agents need to know about consumer tracking

  • Consumer tracking is everywhere in 2016 -- but if you don't disclose to consumers how you are tracking their information, you could land in legal hot water.

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In December, I bought a Karma — a small, portable wireless hotspot I could use for work and travel. Although that transaction concluded three months ago, ads inviting me to try the device are still following me around the Internet everywhere I go. I have become accustomed to this as a consumer of goods and services in 2016.