Houston homebuilder responds to spring sales season

Investment has previously increased traffic and home sales at the company's communities
  • Communities that are part of this year's tour are primarily located in Fulshear/Katy, Fort Bend and adjacent to the Woodlands.
  • Johnson Development expects to sell 10 percent fewer homes this year.
  • Demand for new homes in Katy and Fulshear is being negatively impacted by the oil industry.

When the height of the new home sales season rolls around, one Houston homebuilder significantly ups its marketing campaign. During April, Johnson Development hosts its annual “Houston’s Largest Home Tour,” which aims to showcase and sell hundreds of its homes spread throughout the metro.