Is ‘ROI’ the right metric to measure your trade show success?

Join this free webinar to learn how you can maximize trade show ROI.

Last month, I highlighted a topic that holds true to every trade show attendee, sponsor, exhibitor, speaker and host: It’s important to go with a clear game plan for each stage of the event (before, during and after.)


To dive deeper, we’re sitting down with a couple of the industry’s most prominent trade show marketers: Monica Torresi of and Vanessa Murray of TAKE Success LLC. The two have tremendous experience effectively executing on trade show goals and will provide a framework that can help you during the 2016 trade show season.

Join us on March 24, 2016, at 11 a.m. PDT for “Top Tips for Maximizing Trade Show ROI,” where we will dive into the details of how you can leverage the proper processes, systems and strategies to ensure that you’re getting the most out of your trade show experience.

During the session, you will learn how to:

  • Set objectives that are clear and achievable
  • Redefine how you measure ROI and success
  • Create actionable plans for managing your event team’s processes
  • Measure post-event success through outreach and follow-up


Want to watch the session but can’t attend live? Send a note to to request access to the recording.