• Miami's airport is seeing an influx of nonstop international flights
  • A city with worldwide accessibility is attractive to business workers who travel
  • Miami is accessible as both a main residence and or a place to stay on the weekends or seasonally

People today are looking for convenience — whether that’s across town or across the world.

The Metrorail and Metromover aren’t the only forms of transportation making waves in Miami. Just take the orange line down and you’ll be at Miami’s International Airport, which has become increasingly linked to travel, tourism — and, more recently, real estate.

As a real estate development group, it’s tough to ignore how real estate and transportation is intertwined. Increasing foreign interest and accessibility of flights in Miami are proving that air travel is closely linked to real estate, and developers should be on the lookout.

There are a growing number of nonstop flights

European and South American airlines have begun implementing nonstop flights into Miami. With more international interest, Miami has become an international hub for travelers creating a new demand for nonstop flights.

Without a layover, buyers are able to fly from international hubs into South Florida without any hassle. The quick flight helps make Miami more than just a vacation destination, but a place to comfortably reside on weekends or vice versa.

With faster, more efficient flights, businessmen and women can leave to and from Miami without adding days of travel time to their ventures. Easy accessibility into Miami has promoted an increased interest in South Florida’s real estate offerings.

Growing international real estate interest 

To understand and attract foreign buyers, developers can’t assume international audiences want to adapt to Miami’s existing lifestyles. They may be interested in the area and the climate, but to stand out from other developers — companies must consider different wants and needs.

From Verzasca’s recent research, we found out Latin American buyers value outdoor space. When we built Pearl House and Le Jardin in Bay Harbor Islands, it was crucial we included private rooftop outdoor space. International buyers give South Florida developers the ability to diversify among competitors, and it also gives companies the ability to understand their audiences and opportunities in the market more.

Partnerships with industry innovators 

Paying attention to your buyers is important when beginning plans and starting the building process. But, at the end of the day, buyers choose one building over the next because one happens to offer them something more unique.

South Florida’s market is flooded with amenity-filled buildings. What can you offer that others aren’t? Tickets to the Olympics? An ice skating rink?

Think about your audience.

Most recently, Verzasca partnered with JetSmarter, offering our Aurora buyers a complimentary one-year membership with the service, allowing users to charter a jet from any location across the globe — think Uber, but with private jet planes.

For our clientele, a JetSmarter partnership aligned with their luxury lifestyles and travel schedules. Thinking about your buyers and homing in on innovative ways to make their day simpler is key.

Tim Lobanov is the managing director of the Verzasca Group

Email Tim Lobanov

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