Marketing

Long & Foster to host company-wide open house weekend

Real estate company has a high concentration of listings in D.C. and Baltimore
  • Long & Foster has more than 300 listings in both D.C. and Baltimore.
  • Private, invite-only open houses are gaining in popularity.
  • The Mid-Atlantic's spring selling season is expected to be stronger than in 2015.

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During the spring selling season expect larger real estate companies and brokerages to host company-wide open house weekends with the goal of showcasing homes to a larger pool of buyers. And DC's most notable brokerages are taking part. Long & Foster Real Estate is a prime example. During the weekend of April 16 and 17 open houses will be held at all of its Mid-Atlantic and Northeast listings. DC and Baltimore represent two markets where Long & Foster has a sizable amount of listings, 386 and 331, respectively. Listed homes in Washington, D.C. start around $235,000, with the most expensive property priced at $3.7 million. The company is listing properties as low as $135,000 in Baltimore. These two markets enter the spring with differing conditions, as in the district it appears to be a seller's market while it's a time for buyers in Baltimore. Long & Foster is counting on buyers to strike while interest rates remain low. As part of the open houses, the br...