Technology

Tell a lot with a little thanks to stunning imagery

The visuals used to sell your listing should be jaw-dropping
  • Videos for your listing should be no more than one minute
  • Wall Street Journal is delivered branded content through a major real estate advertiser
  • Your listing videos should leave the view with anticipation to see the property

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Starting off a development section at Global Connect designated for virtual reality, video and aerial photography, president of Circle Visions Bob Yuan compared the world of real estate to the iPhone. "When you got , you looked at the box, and the box itself is so beautiful that right there you set the expectation that whatever comes out of the box is going to be top-notch quality," Yuan said. He applied this mentality to real estate photography and video. If the website, video and photography is beautiful, then they will approach the house with the same anticipation. Yuan's Circle Visions offers drone photography, 3-D video scanning and photography. Samantha DeBianchi pointed out to agents that although the investment can be steep (Yuan referenced fees up to $4,000), it shows potential clients just what you as an agent are willing to do to sell their property. When drones are most effective The focus then shifted to Dan Burton, owner of Dronebase. His view, as far as hi...